B Coming B Corp™

Author: Twig

Date Published: 21.04.2022

Tags: #B Corp

It is our mission to be a catalyst for positive change and to help individuals and businesses to do good in the world. Our recent B Corp™ accreditation reaffirms our ambition and shows that we practice what we preach.

What does it mean to be a B Corp™?

Becoming a certified B Corporation™ was so important to us because we know that it requires collective action to challenge the status quo and drive the necessary changes for a more sustainable future. We are proud to say that we are a part of a movement that is redefining business by valuing not only profit but also the planet and the people who live on it. Together with a community of more than 4,000 companies, we want to challenge the behavior, structures, and the culture of excessive capitalism. We want to be pioneers in the shift towards greater accountability, sustainability and transparency in the finance and retail sectors.

certified b corp

How did we gain the accreditation?

In order to gain our B Corp™ status we had to undertake the Impact Assessment by B Lab, the non-profit network that governs and drives the B Corp™ movement. This assessment put our wholistic orientation towards social and environmental impact to the test and therefore covered all core areas of our business, such as :

  • governance structure
  • supply chain & sourcing
  • environmental impact
  • charitable giving & community engagement
  • work standards & employee benefits
  • customer interaction

While the assessment process was challenging, we were thrilled with the results.We received a score of 101.7 - one of the highest ever scores for an app in the digital banking space in the UK.

certified b corp

Benefits of being B Corp™

Although the road to a B Corp™ certification can be rigorous, the benefits are well worth the effort. Not only our own responsibility and ambition but also consumer decision-making is increasingly influenced by aspects of transparency, ethics and credibility. Being a B Corp™ is one important step towards continuously setting ourselves apart from greenwashing practices.

Furthermore, being a B Corp™ will help us to grow as a firm as we become more attractive for best-in-class talent who strive for contributions beyond only profit and whose career decisions are increasingly influenced by personal ethics . B Lab has started a movement that has redefined the business landscape around the world and this is starting to affect the employment decisions people make when looking for work.

Gaining B Corp™ certification is also a great form of exposure. As individuals become more aware of the effects surrounding their consumption habits, they will seek out transparent brands who are highly ethical. By using the B Corp Directory consumers and businesses can filter and search among all certified B Corps™ .

We believe that in future years to come, operating like a B Corp™ will be standard business practice as the emphasis on meeting sustainable development goals will be heightened. At Twig, we want to be a catalyst for increasing the number of certified B Corporations™ around the globe as we help businesses and individuals to make more conscious lifestyle and business choices and take social and environmental action.

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